Natasha Case and her partner Freya Estreller founded Coolhaus ice cream in 2009 from a barely drivable postal van at the Coachella Music Festival, where the brand went viral. Coolhaus then scaled to a national fleet of trucks in LA and NYC, a flagship store in Culver City, and a national grocery business of ice cream products in stores ranging from Whole Foods to Sprouts to Kroger. Natasha led Coolhaus as CEO until its acquisition in 2021 by The Urgent Company, a family of brands focused on creating a more sustainable food system. Natasha has joined The Urgent Company as its new President of Brand Experience.
Natasha ’s five places
Also Mentioned in this episode
D.J. Waldie on the history of the term Angeleno
Lobster rolls at Broad Street Oyster Co. in Malibu